Google ad chief predicts $200bn online ad market – thanks to DoubleClick...
Neal Mohan, Google vice-president for display advertising products, has told the Financial Times that automated ‘real-time bidding’ will boost global online display advertising from its current $24bn...
View ArticleUnilever chief Polman’s ambitious growth target means ad bonanza for agencies
It does if they’re represented in what Unilever CEO Paul Polman calls “white space” anyway, markets across the world where some Unilever brands are unavailable. Polman has told the Financial Times that...
View ArticleThe real digital horror story facing UK newspapers
We all know that UK newspapers are taking a beating from online in the battle for advertising despite all the money they have spent boosting their own digital products. But the stark truth is laid bare...
View ArticleHacking contagion spreads to other UK newspapers
Which might take some of the heat off Rupert Murdoch, facing blanket condemnation in the UK Parliament and demands that he drop News Corporation’s bid for BSkyB, except that the only new paper to be...
View ArticleFormer KGB man and now UK press tycoon Alexander Lebedev shows he still packs...
We all knew Alexander Lebedev, owner of the London Evening Standard, the Independent and its cut-down stablemate i used to be a KGB spy at the embassy in London but he told us he was just the economic...
View ArticleDDB London puts the Financial Times’ ducks in a (Eurozone) row
The Financial Times has had a good credit crunch war and seems to be in shape for the next one, as world economies stand on the edge of a cliff and decide not to take a sensible step backwards. This...
View ArticleDid a Yeo Valley strategy help Bartle Bogle Hegarty win the Guardian...
Bartle Bogle Hegarty likes to talk about modern advertising as ‘Super Bowl meets social media,’ making big impact commercials that run a few times before big paid-for audiences before they reach...
View ArticleCadbury chocolate queen Minick-Scokalo re-emerges in senior Pearson education...
The career of high-flying international executive Tamara Minick-Scokalo has been an interesting passage. So it might be of interest to note that she has just landed another top job. Pearson, owner...
View ArticleSorrell rounds on his pay critics in FT diatribe
WPP chief executive Sir Martin Sorrell has taken his war of words with rebellious shareholders over a 30% pay increase to the pages of the Financial Times. The crux of his robust defence is twofold....
View ArticleWhat’s next for upwardly mobile Tamara Minick-Scokalo at education-focussed...
What now for upwardly mobile executive Tamara Minick-Scokalo? I ask because her immediate boss, John Fallon, has just emerged as the future chief executive of Pearson, owner of – among other things –...
View ArticleClik here to view.
The real digital horror story facing UK newspapers
We all know that UK newspapers are taking a beating from online in the battle for advertising despite all the money they have spent boosting their own digital products. But the stark truth is laid bare...
View ArticleClik here to view.
Hacking contagion spreads to other UK newspapers
Which might take some of the heat off Rupert Murdoch, facing blanket condemnation in the UK Parliament and demands that he drop News Corporation’s bid for BSkyB, except that the only new paper to be...
View ArticleClik here to view.
Former KGB man and now UK press tycoon Alexander Lebedev shows he still packs...
We all knew Alexander Lebedev, owner of the London Evening Standard, the Independent and its cut-down stablemate i used to be a KGB spy at the embassy in London but he told us he was just the economic...
View ArticleClik here to view.
DDB London puts the Financial Times’ ducks in a (Eurozone) row
The Financial Times has had a good credit crunch war and seems to be in shape for the next one, as world economies stand on the edge of a cliff and decide not to take a sensible step backwards. This...
View ArticleClik here to view.
Did a Yeo Valley strategy help Bartle Bogle Hegarty win the Guardian...
Bartle Bogle Hegarty likes to talk about modern advertising as ‘Super Bowl meets social media,’ making big impact commercials that run a few times before big paid-for audiences before they reach...
View ArticleClik here to view.
Cadbury chocolate queen Minick-Scokalo re-emerges in senior Pearson education...
The career of high-flying international executive Tamara Minick-Scokalo has been an interesting passage. So it might be of interest to note that she has just landed another top job. Pearson, owner...
View ArticleClik here to view.
Sorrell rounds on his pay critics in FT diatribe
WPP chief executive Sir Martin Sorrell has taken his war of words with rebellious shareholders over a 30% pay increase to the pages of the Financial Times. The crux of his robust defence is twofold....
View ArticleClik here to view.
What’s next for upwardly mobile Tamara Minick-Scokalo at education-focussed...
What now for upwardly mobile executive Tamara Minick-Scokalo? I ask because her immediate boss, John Fallon, has just emerged as the future chief executive of Pearson, owner of – among other things –...
View ArticleClik here to view.
FT tries to follow famous ad campaign with adam&eve’s ‘Make the right...
It’s a testimony to the power of advertising, I guess, that some old campaigns seem to stick around for ever – to come back to haunt other agencies who have a go at it. Back in 1982 Ogilvy produced ‘No...
View ArticleClik here to view.
The real digital horror story facing UK newspapers
We all know that UK newspapers are taking a beating from online in the battle for advertising despite all the money they have spent boosting their own digital products. But the stark truth is laid bare...
View Article
